Mercedes
AMG Pure Speed
Experimental
and brutal
The Mercedes PureSpeed project is an experimental design study that celebrates the brand’s racing heritage while pushing the boundaries of open-air performance. Inspired by legendary speedsters of the past, it strips away the conventional windshield in favor of a dramatic, motorsport-style silhouette focused entirely on driver engagement.
Blending cutting-edge aerodynamics, lightweight construction, and advanced safety concepts, PureSpeed showcases Mercedes-Benz’s vision of emotional, high-performance driving for the future. It stands as both a tribute to iconic racing machines and a bold statement of innovation.
